Business Innovation & Growth Acceleration
Business Innovation & Growth Acceleration          

How Will Digital Marketing Impact My Organisation?

According to Gartner, digital marketing is now mainstream, with digital commerce a top priority for marketers. Driving the digital marketing agenda are two factors:

 

  1. The need to link tangible results to marketing investments.
     
  2. The realisation that companies need more than a commerce platform to sell.

 

Today we live in an ‘always on, always connected’ world. It means that if you want to realise your ambition and experience success, you need to engage with your customers through digital marketing solutions. 

 

In simplistic terms, Digital Marketing is the promotion of products or brands through electronic media. This includes tactics, such as:

 

  • Pay-per-click (PPC): advertising to promote your company, brand, goods or services.
     
  • Search engine optimisation (SEO): to boost your website search rankings organically.
     
  • Email marketing: to communicate directly with individuals and promote action. See step by step guide to Email Marketing 
     
  • Social media: like Twitter, YouTube and LinkedIn to add a personal touch to your brand. See step by step guide to Social Media   
     

​Digital marketing differs from traditional marketing since it involves using channels and methods that enable you to analyse your campaigns and understand what is/isn’t working by monitoring what’s being viewed, how often and for how long, sales conversions, and the content that resonates best with your target audience. 

 

Increasingly, your customers are listening not just to what you’re saying, but what the media, their friends, family and peers are saying about you too. People want brands they can trust, companies that know them, communications that are personalised, and offers that are tailored to their needs. So you have to fully embrace a digital marketing strategy. 

 

The ‘Digital Marketing Survey Report’ states that 60% of companies think the most important objective for their digital marketing strategy is to “provide high-quality client experiences.” 

 

The findings of the ‘UK Marketing Consultants: Digital Marketing Survey 2015’ show that content marketing, social media and email marketing are considered the most effective digital marketing activities; email marketing is best for lead generation, while social media is best for driving awareness. 

 

Formulating Digital Marketing Strategies 

 

Despite the importance of digital marketing, 44% of companies don’t have a plan (Smart Insights). If you’re engaging in digital marketing activities without having a strategy in place, you might as well throw your money in the bin, since: 

 

  • You're not co-ordinating your marketing efforts with the overall business strategy, which means you're unlikely to ever achieve your business goals. 

 

  • You don't know your customers well enough.
     
  • You're not optimising your campaigns, which wastes valuable resources.
     
  • You don't have a powerful online value proposition - so why would people ever buy from you? 

 

Our digital marketing services are provided by highly experienced industry experts, who are fully qualified members of The Chartered Institute of Marketing (CIM). Digital continues to touch every step of the customer journey, and to ensure your success, you need a strong Digital Marketing Strategy in place. 

 

We have specially designed a One Day Digital Marketing Workshop costing only £950. In this Workshop we will review your current marketing strategy (or help you create one) in line with your overall Business Strategy and Corporate Objectives, to help align this key operational function and guarantee your future success

 

Discover more options here and sign up. 

 

Further reading…

 

 

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