Business Innovation & Growth Acceleration
Business Innovation & Growth Acceleration          

Take The Lead & Avoid Being Just A "Me Too" Company By Differentiating 

'Follow the leader' can be a very dangerous strategy to pursue. Every business is different having unique Strengths, Weaknesses, Opportunities and Threats. Trying to copy or replicate a competitors success formula is expensive and can often lead to disastrous or disappointing results.


Development of a UNIQUE company positioning for a cleary defined target market will help you to successfully differentiate both your brand and create GENUINE & POWERFUL competitive advantages. In the absence of having these genuine differentiators & competitive advantages, you will be forced to compete on price, eventually leading to an unsustainable business model and potential business failure.

Companies never stand still, and if you're not growing, the only way is down. To retain your success, it means that you must continually evolve to stay relevant, innovative, and competitive, which ultimately means embracing change.


Change is important for SMEs because without it, it’s only a matter of time before you lose your competitive edge and fail to meet the changing needs of your customers and the market. Furthermore, change enables you to create a great working environment where your employees are encouraged to learn new skills, explore new opportunities and exercise their creativity, so you to retain your competitiveness.


To stay ahead in today’s demanding competitive landscape requires an agile business model that allows you to constantly keep pace with advances in the market and technology. However, choosing the right approach to change and growth is difficult; many companies spend a lot of time monitoring opportunities and threats in their industry in an attempt to determine how they can best get ahead. But the question then becomes, “Do I try to follow and emulate the success of other companies, or do I try to create my own unique identity?”


Choose wisely and you’ll experience the success your business deserves. Choose poorly, and you’re either going to waste a lot of time or simply fail.


Follow the leader


While mimicking the competition has been a popular brand strategy for years, it rarely works and can damage your own brand identify. The problem with copying another brand is that you’re mixing someone else’s marketing strategy with your own, which creates confusion, scepticism and makes it difficult for customers to understand your value proposition.


Take a moment to think about the majority of IT companies in the market. Most have blue as a corporate colour. They use stock photography of very photogenic, ‘PC’ people in their imagery. And they promise to deliver ‘first-class service’, to become your ‘strategic partner’, or claim to be ‘different’. How does any of this help them to stand out in a crowded market and demonstrate their brand value?


Trying to copy someone else’s formula for success can be very tempting, but how do you know your competitors actually know what they’re doing? Or guarantee that something that is working well for your competitor will work for you? Copying your competitors is all about hope and luck. It’s a poor marketing strategy and it won’t grow your business long-term.


Choose to follow the leader and you’ve chosen poorly.


Going it alone


If you’re serious about your business, the real key to sustainable growth is to reduce your dependency on others, through:


  • Developing new products and services
  • Entering new markets
  • Creating powerful and genuine competitive advantage and differentiators
  • Creating an agile business model


Take a moment to think about Apple. In a market dominated by technology innovation, it clearly stands out with it’s simple white branding, sleek design, and carefully considered positioning. Consumers today either choose an iPod or an MP3 player, an iPhone or a smartphone.


It can seem like the scarier option, and it does require far more investment in terms of your time and resource, but get it right and your business is destined for big things.


Choose the path of solitude and you’ve chosen wisely.


Stand strong and give your brand its own stake in the marketplace


People are naturally drawn to leaders that serve a purpose, not followers that copy someone else’s ideas. And in particular, investors always look for innovative companies with strong competitive resilience to mitigate the investing risks associated with eroding market opportunities due to copycats; in traditional investing philosophy, ‘the most innovative firms are potentially the most profitable’.


The majority of people follow the market, but it takes real guts to be the thought leader and carve a competitive niche for yourself. Therefore, unless you have a desire to remain a second-tier brand, you need to create your own brand value. Take the time and effort to:


  • Know your audience
  • Define your brand personality
  • Stand out
  • Be clear and consistent
  • Position your brand


By having a deep understanding of these areas, you then have the ability to create a powerful competitive edge by defining your unique selling proposition (USP), an attribute that by its very nature cannot be copied.


The importance of selecting the right partner to help you differentiate & stand out


Our consultants have accumulated years of senior experience in leadership roles within both SMEs and large enterprises, and are fully qualified members of professional bodies, such as The Chartered Institute of Marketing (CIM) and The Association of Chartered Certified Accountants. We can help you identify the key strategic competitive advantages and differentiators that will help you to get ahead of the competition.


Let us help you to unlock your full potential and overcome your corporate challenges.

How We Can Help You

Step by Step Guidance and Support from qualified professionals & experienced business consultants

Unlock Your Full Potential by Identifying & breaking down the barriers which are preventing business growth with our Mini Assessment - Barriers To Growth For ONLY £495 + VAT

Our Business consultant will work with the Business Owner during this mini overview Assessment to help you identify the barriers to growth and recommend ways to improve the following key areas in your business.


  • Company Positioning
  • Client Acquisition Strategy
  • Company Differentiators
  • Competitive Advantages
  • Sales Conversation Rates

We provide a truly unique service to B2B Startups & SME's which incorporates both exceptional and diverse expertise, all delivered through a single source. 


You dont have to take our word for it, just see what our clients are saying about us.

Taking the important first step to achieve your 2017 business & growth success


Our services are both highly flexible and very cost-effective. We will design a fully tailored solution around your specific commercial requirements, which meets your budgetary parameters, no matter how small or large your budget. 


Ensuring YOUR BUSINESS SUCCESS is also critical to our success and business model. The excellent value provided by our solutions along with the successful delivery of projects, ensures that a long term and mutually beneficial partnership is created with all our clients. This often results is us getting high levels of referral business, which is central to our continued success and business model.



Contact us to arrange an exploratory conference call with our MD in complete confidence to assess how we may be able to help you achieve your 2017 Business and Growth Objectives   

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