Business Strategy and Marketing Strategy are intrinsically linked. It is therefore CRITICAL that both these strategies are fully aligned, prior to investing a single penny in any tactical marketing
The majority of companies spend on marketing in some guise. So how is your budget being spent? According to an industry survey of SMEs:
But this isn’t marketing. Marketing isn’t about having the prettiest website, it’s not about lead generation, getting lots of likes on your linkedin posts or getting RT's of your Tweets and it’s not about seeing your name in print in the tabloids.
The Chartered Institute of Marketing (CIM) defines Marketing as "The management process responsible for identifying, anticipating and satisfying customer requirements profitably.” This forms part of your marketing strategy, which is concerned with how you can meet the requirements of your BUSINESS STRATEGY to satisfy your overall COMPANY OBJECTIVES. As such, your marketing strategy and business strategy are intrinsically linked. To consider them in isolation should be considered a sin and a big mistake because:
When it comes to marketing, it's dangerous to spend a single penny without getting a robust business strategy and a detailed marketing strategy in place first.
Some organisations realise their limitations and opt to employ the services of a so called ‘marketing agency’. However, the reality is that a lot of these so called marketing agencies’ positioning is very misleading; while they may claim to offer a ‘full service’, often they are only involved in the tactical end of marketing communications, and specialise on one, or a few areas, such as graphic design, SEO, PR, email marketing, or web development with little or no understanding of the critical strategic aspects of marketing.
A true marketing agency will start with your business strategy, looking at what your organisation’s overall objectives are, and the strategy you intend to follow. It will then develop a marketing strategy that supports this to help you realise success. Therefore, if you’re currently investing in marketing, you owe it to yourself to check and evaluate your marketing strategy, campaigns and tactics are correct and fully aligned to your business strategy.
For example, has your agency adequately considered your messaging, positioning, differentiators and competitive advantage(s)? Or has it simply promised to position you as a ‘leader’, secure extensive media coverage or ensure your website reflects your new branding? Without a comprehensive marketing strategy in place, there’s no value being added to your organisation, which means you’re destined to failure, or best case, experience limited short-term success.
So how can you ensure your organisation has a powerful and well thought out business strategy and marketing strategy without employing costly in-house professionals?
Marketing success depends on your company’s goals and the strategies you use to meet those goals. Therefore, we offer two options to to mitigate potential risks and guarantee your future success:
If you are already engaged in marketing activities, for just £950, our team of qualified, experienced experts will work with you to review your current business strategy, paying particular attention to your key objectives, business and industry drivers and weaknesses. We will then evaluate how your marketing strategy aligns to your business strategy, identifying any areas that need addressing, as well as making recommendations for where improvements can be made.
If you haven’t yet got a marketing strategy in place, for only £3,000 our team will work with you to develop a 12-month marketing strategy and marcomms plan ready for full execution. As part of this exercise we will:
Biz Strategy 365 Ltd marketing services are provided by highly experienced business leaders, who are also fully qualified members of The Chartered Institute of Marketing (CIM) and are therefore able to deliver top results with high professional standards.
Discover more about our options to ensure your marketing strategy success.
Contact us to discuss your requirements and a tailored quote
An Affordable, Top Quality & Professional Service Delivered By Chartered Marketers.
Subscribe now to monthly Marketing Blogs & FREE Tips by marketing experts
Get Your Password For The FREE
Business Growth Strategy
Deep Dive & Self-Assessment
Try our FREE 30 minutes telephone consultation
Contact us to pre-book your free consultation appointment today!
Our Market Sector Expertise