"...inclusive and helpful inshights on issues which prevent your organisation from progressing from a sales & marketing perspective. Found them to be straight talking with a wealth of experience and openly sharing views in order to taclle your most pressing concerns. I have continued to find the services of Biz Strategy 365 of great benefit..."
Nigel Demming, Managing Director, Company Jobs Direct Ltd
On-line Services Company For Corporates and the Recruitment Industry
B2B SME’s often struggle to create “genuine” Competitive Advantages. As a result, slogans are often adopted such as provision of a "quality service, top quality customer care or value for money” etc ..
These are NOT Competitive Advantages! Unfortunately, many of these generalised positioning statements only represent, what should be the basic prerequisite for all operating business to exist, i.e. the provision of an honest, good and reliable service to customers.
Since, a significant proportion of SMEs adopt such generalised slogans, they do not serve to be real USP’s or genuine competitive advantages. The adoption of such superficial slogans, only highlight the lack of having real Competitive Advantages or a powerful Brand identity.
Biz Strategy 365, helps clients to develop GENUINE and POWERFUL Competitive Advantages which are both specific to their individual business, industry sector and target market. These not only differentiate you from your competition but create a strong Brand identity, providing you with real USP’s and a powerful competitive edge within your target market.
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